Projects
Epicuren: Boosting organic visibility
Formulating an effective SEO solution
What do you do when you are a high-end, organic beauty brand and your organic search rankings are not performing? You revamp your eCommerce site’s SEO and content strategies. That is exactly what Red Door did — with the ultimate goal of increasing online sales.
Services Provided
The challenge
Epicuren needed to boost their sales from organic search results. They had virtually no organic visibility for DTC (Direct-to-Consumer) eCommerce pages. Not only that, but their products and content did not rank prominently in the first page of search results, and organic search was only driving a small percentage of sales.
Our Approach
Red Door catered our approach to their needs by implementing technical best practices and content-focused SEO tactics to drive organic visibility for priority pages on Epicuren.com. This would include new keyword research and mapping, a technical SEO audit, content audit, competitive gap analysis, and redirect mapping for their redesigned site.
The Solution
To make the Epicuren.com revamp a successful one, we improved organic search visibility by identifying and improving various aspects of the site. Here is a detailed breakdown:
As part of our technical SEO audit, we:
- Fixed incorrect URLs in the sitemap
- Fixed broken links & 404 errors
- Implemented an internal linking structure
- Fixed missing Schema.org structured data
- Title tags
- Meta descriptions
- H1-H6 headings
- Link anchor text
- Image alt text
- Page copy
- Skin types (oily, dry, sensitive, etc.)
- Cleansers & masks
- Product ingredients
- Moisturizers
The Results
Through our careful assessment of Epicuren.com and tailored SEO tactics, we positioned the beauty brand in organic search results as the prestige skincare provider. The numbers are stunning: