12 Days of Anova: Creating Organic Momentum During the Holiday Season
Anova
Anova makes elevated cooking accessible to home chefs, earning recognition as a go-to culinary appliance brand. With a loyal base of food lovers and kitchen experimenters, Anova’s designs their products to enhance everyday meals into memorable experiences.
Services Provided
The Challenge
The brand needed to cut through the noise of holiday marketing sameness with daily organic content that inspired anticipation, defied promotional fatigue, and delivered relevance—all without overextending its lean internal team.
Our Approach
To keep Anova top-of-mind with minimal production lift, we launched “12 Days of Anova”—a holiday countdown campaign that transformed long-form YouTube content into engaging Instagram Reels.
FESTIVE REACH. SUSTAINED ENGAGEMENT. ORGANICALLY.
The campaign broke through the holiday clutter with content that felt personal, useful, and genuinely festive. By focusing on inspiration over promotion, Anova built real anticipation and sustained engagement across the season.
average impressions per post
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organic content strategy
Using Social to Push Beyond a Holiday Sale
In a season saturated with urgency and discounts, Anova didn’t want to add to the holiday noise with just another paid campaign. They ask? Craft an organic social campaign that delivered daily value, felt festive without being forced, and stayed true to the brand’s thoughtful, tech-forward identity.
An Organic Social Campaign that Keeps on Giving
The campaign delivered more than festive flair—it drove smart, strategic impact. Red Door Interactive helped Anova connect authentically during a crucial season, creating brand lift that extended well beyond the holidays. Ready to make your seasonal marketing matter? Let’s build something meaningful together.
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