Programs
We started working with the San Diego division of Shea Homes in 2010, aiding their local sales efforts. From there, our work quickly grew into full online-offline support for all Shea communities across the country.
As the “crown jewel” of the Shea properties, 1 Channel Island needed to feel elevated and unique, while still maintaining the Shea tone of warmness and sincerity. To achieve this, we developed a full identity package, including consumer research, logo design, tagline development, and all promotional collateral.
Shea was getting ready to roll out their brand-new home feature, Shea3D, and needed our support to successfully bring it to market. So we developed a promotion plan to generate awareness and education around the product, including the development of a new logo and the creation of a Shea3D landing page.
Read the case studyAs a partner in the growth of the Shea brand, we create and facilitate strategic initiatives to educate and empower company stakeholders, setting them up for success. This includes Content Marketing Strategy & Toolkits, corporate campaigns with regional deployment plans, and Google Analytics trainings to help arm Shea’s marketing teams with the data they need to make smart business decisions.
As the owners of Trilogy’s online ecosystem, in 2016 we were tasked with providing recommendations to overcome a reoccurring sales challenge that the company was facing. By the strength of our insights and approach, we are now doubling our online efforts, running nationwide campaigns for all Trilogy communities.
We launched this website redesign project with specific goals in mind—the site had to meet the needs of many different types of homebuyers in various phases of the process, while also giving them a glimpse of the Shea lifestyle through captivating imagery and an elevated experience. After a long journey through planning, design, and development, the new site not only met all of the project goals, but also built upon key features such as a robust home search, on-domain master plan pages, and a customer portal.
read the case studyOn the heels of the SheaHomes.com project, we extended our partnership within the Shea Family of Companies with a website redesign for Shea Apartments. Working closely with the Shea Apartments team, we not only improved the user experience and functionality of the site, but also established website styles and templates for individual communities to customize and update, allowing them to express the unique flavor of their properties while remaining consistent with the overall brand. The resulting website was a 2020 Kentico Site of the Year finalist.
read the case studyAs a private, family-owned business, closing 100,000 homes is a huge testament to the brand. As part of the celebration, we helped commemorate and share this accomplishment.
Our work with Shea Homes over the years has truly been a partnership in the making—whether it's evolving the way we communicate the Shea brand to consumers, providing support for all online marketing efforts, or commemorating the milestones that show us how far we’ve come, the growth of the brand has always been at the heart of everything we do, and everything we will continue to do.