Paid Media
Digital & Traditional Advertising Paid Media Services
OUR PAID MEDIA STRATEGIES AND PRACTICES AIM TO HELP OUR CLIENTS USE DATA TO FIND THEIR RELEVANT AUDIENCES, AT THE RIGHT TIME.
EXPLORE CASE STUDIESStrategic Media Research
We use leading intelligence platforms to study audience opportunities against a client’s personas and objectives. With these platforms we’re able to understand which media channels are ideal in reaching the intended audience throughout the funnel, both in digital and traditional media, and creating effective media strategies.
HOW WE CAN HELP
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Audience Discovery & Competitive Analysis
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Media Audit
Paid Media Strategy
The audience can shift in behavioral patterns. Creative can become stale after time. In order to maintain effectiveness and discover emerging opportunities across current and new channels, we use platform technology to find where the ideal audience is “living” online, and look at media performance from a 7/30/60/90-day view.
HOW WE CAN HELP
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TV
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Paid Search (PPC)
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Radio
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Social Media Advertising
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Print
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Audio & Video Streaming
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Out-of-Home (OOH)
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Native
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Programmatic Display
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In-App Advertising
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Direct Display
Media Management
We’re experienced cross-channel/cross-platform marketers. Paid media—digital media in particular—is dynamic, requiring continuous education and evolution in order to deliver on expectations. We believe the fastest way to success with media efforts is to keep an open dialogue about that evolution.
HOW WE CAN HELP
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TV
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Paid Search (PPC)
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Radio
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Social Media Advertising
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Print
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Audio & Video Streaming
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Out-of-Home (OOH)
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Native
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Programmatic Display
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In-App Advertising
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Direct Display